Amazon Music Live

Amazon Music’s livestreams took off during the pandemic, giving fans a way to stay close to their favorite artists from home. I was part of a fledgling team making noise about each live show, providing copy for all related marketing.

Then, we went bigger. In 2022, the effort evolved into Amazon Music Live: a weekly concert series tied to Thursday Night Football and hosted by 2 Chainz, featuring world-premiere performances from today’s hottest artists.

In addition to brainstorming names for the series (RIP, #PigskinParty), I partnered with the design lead to create a scalable system for all customer-facing touchpoints. In terms of copy, that required a flexible hierarchy that works across all artists and genres, spotlights the Amazon Music brand, and leaves space for sponsors.